Shauna Anderson-Guthrie Founder and CEO, IG General Services Limited and IG Marketing and Consultancy | Entrepreneur | Adjunct Lecturer | Strategic Business and Marketing Specialist
Shauna is a dynamic and accomplished professional who thrives in the challenges of doing business in a global environment. With a unique blend of academic excellence, hands-on experience, and a commitment to serving the unserved and underserved needs of clients while navigating a traditionally male-dominated industry, Shauna defies stereotypes. She is an inspiration to other women to pursue their passions fearlessly. Her presence in business challenges norms and showcases the power of diversity and inclusion.
With an unwavering commitment to excellence, a thirst for innovation, and a heart set on making a difference, Shauna exemplifies the qualities of a visionary leader, educator, and entrepreneur. Her journey in the business continues to be a source of inspiration for all who have the privilege of crossing her path.
Professional Achievements and Entrepreneurial Spirit
Shauna's entrepreneurial spirit led her first to establish IG Marketing and Consultancy, where she uses her marketing expertise to assist businesses in strategically using sales and marketing to achieve their business objectives. Leveraging a solid reputation built on consistency, reliability, and a 'will get it done attitude,' IG General Services Limited was incorporated to offer services and goods to the waste management and maritime industries. With her unmatched people skills, innate drive, and extensive strategic business knowledge, Shauna is fast carving a niche by addressing critical gaps and unmet needs within these industries. Her multidisciplinary approach ensures that her clients benefit from innovative strategies that drive growth and success.
Education, Expertise, and Academic Contribution
Shauna holds a MBA in Marketing and a Bachelor of Arts Degree in Business Administration and is pursuing her doctoral studies in Business Administration. Complementing her academic achievements, she holds certifications in handling HAZMAT/International Maritime Dangerous Goods and OSHA Maritime Safety training. These reflect her dedication and commitment to the highest safety standards, compliance, and sustainability practices.
Beyond her roles in business, Shauna serves as an Adjunct Lecturer in Business and Marketing, sharing her real-world experience and insights with her students who are future leaders. Her practical knowledge informs her teaching approach, ensuring that her students gain a holistic understanding of business principles.
Client-Centric Approach
At the heart of Shauna's ethos lies an unyielding commitment to her clients. Her dedication to understanding their unique requirements and challenges enables her to deliver tailored solutions that drive tangible results. With a client-centric mindset, she builds long-lasting partnerships that testify to her exceptional business acumen.
Leadership and Empowerment
Beyond her entrepreneurial endeavors, Shauna is a beacon of inspiration for aspiring women leaders in traditionally male-dominated fields. She exemplifies the power of determination, resilience, and leadership through her accomplishments. She actively supports initiatives that promote diversity and inclusion, fostering an environment where talent knows no gender boundaries.
Passion for Innovation and Impact
Shauna's journey to and in business is a testament to a passionate and visionary entrepreneur's impact. Her dedication to offering innovative solutions and her commitment to her clients and the industry have established her as a force to be reckoned with and set her apart from competitors.
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